A goal of the the assignment is to create a site that shows up at the top of the search results for a query. I wonder if the student created the silly sounding

A goal of the the assignment is to create a site that shows up at the top of the search results for a query. I wonder if the student created the silly sounding C&D letter with the goal of generating page rank improving links back to his site from discussion in the blogsphere about the letter.