That's merit, even if it's not the particular merits that content creators would prefer. It's quite a broken concept of merit. It's the kind of concept of "mer

That's merit, even if it's not the particular merits that content creators would prefer. It's quite a broken concept of merit. It's the kind of concept of "merit" where an offering with superior content and UX could come along, but it wouldn't matter because of network effects. The fact that so many content creators so badly want a different platform than YouTube to come into being (or for YouTube to change their practices) but can't afford to move -- this circumstance is very telling. Likewise the number of users who despise Facebook, but can't afford to leave.