I'm not really making a case here one way or another about what people should eat, just trying to explain the gap observed between what people think they are bu

I'm not really making a case here one way or another about what people should eat, just trying to explain the gap observed between what people think they are buying and what they are actually getting. I don't think we should call things "100% whole wheat" when it is far from that. We're just deluding people at that point. If people prefer factory "bread" that's fine but they should at least know what it actually is. > By the way, have you made bread with just wheat flour? Yes, regularly. It is more difficult to obtain a good rise and pleasant texture but it is 100% doable with proper techniques. It takes a lot of time and effort. To each his own though.