In a similar vein, one of the biggest lessons I’ve learned is that it’s hard for people to get to the message if they can’t get past the presentation. And that

In a similar vein, one of the biggest lessons I’ve learned is that it’s hard for people to get to the message if they can’t get past the presentation. And that a killer presentation can even get you trust from people that you shouldn’t even be getting, bypassing what may otherwise have been great difficulty to earn their trust.