Cool tech. How exactly does this "humanize retail" as they claim? Does "removing conveyor belts" really humanize the process if the cashier behind the conveyer

Cool tech. How exactly does this "humanize retail" as they claim? Does "removing conveyor belts" really humanize the process if the cashier behind the conveyer belt is removed too? I'm generally a big skeptic of company missions (which this 'tagline' appears to be) in the first place, but completely non-sensical ones like this rub me raw. What's wrong with the mission/tagline being "reducing costs and improving shopper experience"? I'm sure their customers (retailers) would still love the product /rant