> "Revenue" is confusing for business like this. More precise reporting usually reports either "GMV" (gross marketplace value, all the payments Uber took in) Y

> "Revenue" is confusing for business like this. More precise reporting usually reports either "GMV" (gross marketplace value, all the payments Uber took in) Your description is confusing itself. GMV is total retail value of transactions through a C2C type of business. eg ebay GMV would be the gross dollar value of all transactions. ebay revenue would represent ebay's total commissions, listing fees, and other income from being an agent in the sale. So, while GMV is truly, quoting you, "all the payments Uber took in", because for Uber (unlike ebay) you don't pay the driver directly but rather all transactions are brokered by Uber, it is more clear to say that GMV is the total value of all rides. While stating that it's money taken in by Uber is true, it isn't as clear a description when you're trying to explain GMV. > If an article said "revenue" without further qualification and it was a marketplace business, I'd probably assume they were talking about GMV. I'd assume revenue, because GMV is not revenue. If only 1 number is reported, revenue, or net revenue if you will, is what we care about so that's what I'd assume is being reported. GMV without take rate is not that interesting.