> I don’t see why FB just didn’t try and own this. They had a lot of goodwill, even as the platform changed over the years. Why didn’t they just come clean: we

> I don’t see why FB just didn’t try and own this. They had a lot of goodwill, even as the platform changed over the years. Why didn’t they just come clean: we have a serious issue, and we’re going to close down aspects of the platform until we can deal with it. Probably because, at their core, they're a shady company. The idea of being upfront, honest, and embracing shot term pain to benefit others is alien to their DNA. Facebook's entire business model involves tracking people and tricking them to reveal more about themselves than they realize, then they use that data in ways they're not entirely honest about. Those practices build institutional habits of mind that are hard to break.