Very similar to Zapier. The interface is very slow to work in, and everything requires multiple steps, because if they are going to facilitate the endless poss

Very similar to Zapier. The interface is very slow to work in, and everything requires multiple steps, because if they are going to facilitate the endless possibilities their customers present, everything has to be atomized into pieces that fit every puzzle. I have found, after working in Zapier for a couple years, that the primary value doesn’t come from ease of use or the ability of non-technical people too easily do technical things, but rather in the flexibility afforded by a layer that connects services together in any way conceivable. My guess is that air table will become generally useful in a similar way, where maybe you need some technical people to help you set up things, but at least you can achieve most of what you need, as a small company, without having to hire a team of programmers to build it from scratch.