> large scale user loyalty I think this is the sticking point. A lot of the time this loyalty is not real. Many people would happily move elsewhere if the serv

> large scale user loyalty I think this is the sticking point. A lot of the time this loyalty is not real. Many people would happily move elsewhere if the service was as good or better. The trouble is, every other alternative is basically doing the same thing as Google and FB, so there's little incentive to move. However, it's clear that a monopolizing aspect exists because for every email I write, there is (probably) a very high chance that google will read it, because it ends up on their servers. For every website I visit (if I disable uBlock, of course), there is a very high chance that I'll be subjected to FB tracking. So, although these companies are not a 'classical' monopoly, I think it's fair to state that they are definitely monopolizing our usage of the internet. The real problem is that all the other 'wannabe' alternatives aren't all that much better, with (perhaps) the exception of the Search Engine space (ddg, startpage).