The original quote: http://www.businessweek.com/magazine/content/05_47/b3960412.htm http://www.businessweek.com/magazine/content/05_47/b3960412.... "Like Googl

The original quote: http://www.businessweek.com/magazine/content/05_47/b3960412.htm http://www.businessweek.com/magazine/content/05_47/b3960412.... "Like Google's (GOOG ) spartan home page, it's so simple you can't do anything wrong -- and so addictively easy to use that one customer calls it "Basecrack."