The way I've usually seen this split is "emergent" vs. "non-emergent" (as in "emergency). You are correct that non-emergent care is a WAY bigger market than em

The way I've usually seen this split is "emergent" vs. "non-emergent" (as in "emergency). You are correct that non-emergent care is a WAY bigger market than emergent. Most people completely ignore this. Chronic conditions like diabetes and Crohn's, end-of-life care (hospice, assisted living), dialysis, smoking cessation and weight loss, blood transfusions, most flavors of oncology (cancer treatment), knee replacements, etc. We need way more cost discipline in non-emergent situations. Changing the perception that all care is emergent might be the single biggest thing we could do to lower healthcare costs. It would let people see that there should indeed be a market in everything from X-rays to MRIs and we could finally have a sensible conversation about cost.