Say you do business anywhere in the state of California. To another human you would say, "we serve the entire state of California." But to outrank your Google c

Say you do business anywhere in the state of California. To another human you would say, "we serve the entire state of California." But to outrank your Google competition you must create a landing page for every single city in California you do business in. This is not the same thing as a different forum post or different profile pages. This is auto-generated redundant fluff. It bring no value other than outranking the competition on a specific search phrase, and possibly misleading the reader to believe you're more local or focused than you actually are. I get that it's the rules of the Google game we're all playing, but I don't buy that it's somehow positive to the web user's experience.