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It's not "totally different." It's connect "API X to API Y." Extrapolating every single permutation of this concept to outrank the competition on a specific sea
by abootstrapper 8y ago
It's not "totally different." It's connect "API X to API Y." Extrapolating every single permutation of this concept to outrank the competition on a specific search phrase in Google is a hack, and a failure in the broader vision of web search. These "25 thousand pages" are created for computer search algorithms first, and humans second. It's a dumb game we're forced to play to stay competitive.
- beaconstudios 8y agono, they're explicitly created for human searchers. Searching for "connect gmail to workflowy" or whatever combination should bring you to Zapier (or another company that does the same thing), right? These landing pages facilitate that.
- rahoulb 8y agoJust to add to that, when you're creating a Zapier plugin, you need to add human readable descriptions of your triggers and actions - so the actual content about linking X to Y or X to Z actually becomes readable and usable as a help page.
- lvh 8y agoThey are completely different to the person making the buying decision, and they are only completely different from a technical perspective if you’re an architecture astronaut in low earth orbit that all you see of an API is boxes on a diagram.