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The template is the same, but the content is different. How is it that different from LinkedIn ranking for an individual's name or a news article or forum discu
by prawn 8y ago
The template is the same, but the content is different. How is it that different from LinkedIn ranking for an individual's name or a news article or forum discussion?
I don't know about others but I favour something like StackOverflow because it's consistent and predictable. I know it will load quickly, things will be in the spot I expect, and I won't have to jump through modals to get to the content. They'd have more than 25,000 informative and templated pages ranking and it's a positive thing.
- abootstrapper 8y agoSay you do business anywhere in the state of California. To another human you would say, "we serve the entire state of California." But to outrank your Google competition you must create a landing page for every single city in California you do business in. This is not the same thing as a different forum post or different profile pages. This is auto-generated redundant fluff. It bring no value other than outranking the competition on a specific search phrase, and possibly misleading the reader to believe you're more local or focused than you actually are. I get that it's the rules of the Google game we're all playing, but I don't buy that it's somehow positive to the web user's experience.
- puranjay 8y agoBut if you do business everywhere in the state of California, how is it wrong to say that you also do business in the cities of Los Angeles and San Francisco? It's not a lie; it's an exaggerated truth.