This rule is a little weird to me having worked at places where there were a lot of good engineers who weren't overly enthusiastic about the product (I used to

This rule is a little weird to me having worked at places where there were a lot of good engineers who weren't overly enthusiastic about the product (I used to do legal software at a medium sized corporation). What did you hire for that you could have that as a rule? I imagine it would work a lot better at a smaller company or a company with a product that software engineers are likely to actually use.