Just to name a few: - more small business/enterprise integrations (e.g Salesforce, Shopify, Magento) - can run Python or Javascript as part of a workflow - c

Just to name a few: - more small business/enterprise integrations (e.g Salesforce, Shopify, Magento) - can run Python or Javascript as part of a workflow - complex workflows with branching and conditionals I can spend several hours building and deploying something with AWS Lambda and API Gateway or 15 minutes in Zapier and it just works. IFTTT is a toy by comparison, but is also more straightforward to use - different audiences.