>>Food delivery was already an established market in India Same Uber model there too. `Eat this 500 rupees biryani for 50 rupees` `Let me help you order this

>>Food delivery was already an established market in India Same Uber model there too. `Eat this 500 rupees biryani for 50 rupees` `Let me help you order this Baskin Robbins Ice cream for 80% discount` `Diwali food festival, expensive ad on TV, Dal Maakhni at 60% discount` These people are hoping that people will get so addicted to their app, eventually they will either stop cooking(Which ridiculous at the very face of it), or stop driving/walking up to their nearest restaurant. Also, this luring people into using apps with discounts has max utility, its not a infinite trick you can play forever.