Not least surprised. In a country like India, these people are now facing infinite competition. Their original strategy of bankrupting their competition by offe

Not least surprised. In a country like India, these people are now facing infinite competition. Their original strategy of bankrupting their competition by offering deep discounts just isn't working, because in a country like India you kill one set, and give the overall scale of competition/population the next comes like up weeds. The same problem is being faced by amazon/flipkart/walmart. Everytime you think that you are going to eliminate competition by offering discounts in say two years. Come two years and you see there is a whole new set of competition and you face a new task to burning $3 - $4 billions to the ground without the hope of seeing a dollar worth profit in return. The fact that customer loyalty is totally absent and largely shifts based on prices isn't helping either.