This enthusiastic approach isn't exclusively a facebook thing; other big companies within IT are "suffering" from it as well and it seems it's an important part

This enthusiastic approach isn't exclusively a facebook thing; other big companies within IT are "suffering" from it as well and it seems it's an important part of corporate culture and marketing at the same time nowadays. Putting this simply, a critical approach is also important - you can't rely only on seeing your work and company thru pink glasses all the time.