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This is pretty standard marketing and you see it a ton with insurance companies. They gamify their service to increase spending and decrease the number of users
by mooman219 8y ago
This is pretty standard marketing and you see it a ton with insurance companies. They gamify their service to increase spending and decrease the number of users leaving for a different platform. I wonder how effective this will be for preventing users from using both apps to find the lowest price.
- k_sh 8y agoInsurance companies? I'm not sure I've ever seen an insurance company gamify anything.
- freewilly1040 8y agoNot sure if this is what parent is referring to but most insurance companies offer a discount for having multiple lines of coverage with the same company (ie a discount for having your house, car, boat, whatever all with them).