The problem for Facebook is the stock price has been bid up to unrealistic levels and investors have unrealistic expectations. End result...FB tries to meet tho

The problem for Facebook is the stock price has been bid up to unrealistic levels and investors have unrealistic expectations. End result...FB tries to meet those expectations by basically flooding the platform with ads. Meanwhile the management team is basically a major flop. They view FB as having the only source of revenue being from ads. That's why they focus so much on increasing DAU. The real value in facebook is that FB has a captive audience which would most likely consume related related products created by facebook. The fact that there is no facebook e-mail service, banking services, dating service or ebay oriented marketplace (the current facebook marketplace is effectively a disaster which is loaded with scammers) basically shows that FB management has failed to utilize the platform to create value for shareholders. Meanwhile, the over reliance and over pushing of advertising is discouraging people from using the platform.