Not to mention the fact that by saying, "Just give us HTML and we'll do the rest", you're taking away their ability to push adverts and track you for that juicy

Not to mention the fact that by saying, "Just give us HTML and we'll do the rest", you're taking away their ability to push adverts and track you for that juicy, monetizable(?) tracking data. I think this is why RSS did and is dying, although it also seems to be making a comeback.