For me this story drives home a point: marketing or story telling matters. They had this model that delivered on a multitude of goals (more fair, better for hea

For me this story drives home a point: marketing or story telling matters. They had this model that delivered on a multitude of goals (more fair, better for health, fitting school times for different age-groups, less costs), but got lost in the narrative that was made by others. Having appropriate attention to the story you are about to spread matters, especially for bureaucrats and scientists. These job groups are less inclined to think marketing matters than, say, business people. I see this a lot in local bureaucrats. Even the most well willing are usually not thinking in terms of customers, focus groups and targeted information packs. They should. Think about what your goals were and communicate them. If you suspect opposition, create targeted narratives. Heck, call, mail or email those groups most negatively impacted. It's what good businesses do well, but most organizations fail at. A sidestep would be that all those goals met, including costs savings while getting some kids home at 1pm and others at 4pm has another problem: a too low budget. In my part of the world schools just end at 12.30 or 3pm and parents just need to figure out the rest. Of course that rest is subsidized childcare.