Giving someone 35% equity at a full salary makes no sense at all. If you can't find a developer who will take a salary cut for 35% equity, you have serious pro

Giving someone 35% equity at a full salary makes no sense at all. If you can't find a developer who will take a salary cut for 35% equity, you have serious problems. To elaborate: if a developer is earning a full salary plus equity, there is no opportunity cost to them. Your company will be no different to the developer from any other contract gig, barring the greater upside potential. The hunger to succeed will not match yours.