The problem is partly that AWS—sorry, Amazon Web Services—refer to their products like this in all their documentation and marketing. Using acronyms is great fo

The problem is partly that AWS—sorry, Amazon Web Services—refer to their products like this in all their documentation and marketing. Using acronyms is great for brevity in communicating within closed environments (we use our own acronyms within our own office to refer to many things, including clients), but if you're product names so long-winded in the first place that you're acyronymizing them all publicly in your own materials you have a problem.