Not prepared. They have boxes of vegetables needed for X around the vegetables section. In the meat section they have pre-marinated protein needed for Y. Prices

Not prepared. They have boxes of vegetables needed for X around the vegetables section. In the meat section they have pre-marinated protein needed for Y. Prices are about 10% higher than picking up those ingredients by themselves. Right now it is "pick up X", "pick up Y". Overpay by 10% or so. Currently they have about $10 worth of margin (currently 80% to 100%) on this before they are hitting price points of intro period of meal kit companies (nearly $20-$30 post intro). If they spend $3 of that margin on little things ( soy sauce, tahini paste, miso, oyster sauce, sprouts ) that are just for that meal they recreate meal kit cheaper, faster, fresher and most importantly from an already existing infrastructure that is designed to operate successfully on 5-10% margins.