I'd argue it matters more when you have that many products because it takes a greater amount of mental mind games to remember what all the arbitrary names and a

I'd argue it matters more when you have that many products because it takes a greater amount of mental mind games to remember what all the arbitrary names and acronyms refer to in terms of real world services. It also makes discoverability harder. eg when you're already on AWS and you think "is there a service that does something like [insert problem]?"