I figured out what they do by pressing on "documentation." Definitely not ideal, most website visitors will not want to click on a button called documentation.

I figured out what they do by pressing on "documentation." Definitely not ideal, most website visitors will not want to click on a button called documentation. But the documentation was clearly written. I figured out how it works after reading the first page. One note to Embedly: the first example in your documentation includes a link to a blogging site that no longer exists. You might want to change that so your customers do not think your service is old or abandoned.