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The amount of people who want to cook and prepare a nice meal rather than get one delivered but then want to do it from a kit rather than the traditional way se
by mattnewport 8y ago
The amount of people who want to cook and prepare a nice meal rather than get one delivered but then want to do it from a kit rather than the traditional way seems even smaller. I like to cook but the reasons why are mostly also reasons I have no interest in these meal kit services. I'm sure there is some market but it's unclear to me who it is since it sort of looks like the subset of people who want to cook but don't like to cook.
- magneticnorth 8y agoI used Blue Apron for a while fairly happily, and for me the reasoning was that I like to cook - I find it a really nice way to unwind after a workday - but I hate shopping and often don't feel like planning. So for a slightly higher cost per meal, I got to skip straight to the "fun" part.