(non-delivery) Food is a really tough space to compete in. Acquisition costs are relatively high and usually require you to give some amount of product away. Be

(non-delivery) Food is a really tough space to compete in. Acquisition costs are relatively high and usually require you to give some amount of product away. Because you're trying to get people to switch from a known quantity (whatever someone buys to prepare themselves) or to make more time for cooking (over prepared food or food delivery), you need to make sure that first experience is excellent and hope that you're going to get a very good number of people to actually pay for the service when it isn't free. From my experience (work for an investor in and did product/acquisition/marketing for a food startup), there are very few people who will say no to a free meal, but converting those people is hard and there are a ton of variables that are hard to control for. The biggest thing that is tough to plan for is each person's taste. For example, if you pick a free meal and you don't like it will you really buy another one?