> Harley arguably isnt a motorcycle company at all And they know it.... or did at one time. "We're in the fashion business," Willie Davidson, the grandson of

> Harley arguably isnt a motorcycle company at all And they know it.... or did at one time. "We're in the fashion business," Willie Davidson, the grandson of Harley co-founder William A. Davidson told People in 1981. "No one needs a motorcycle. It's your toy or hobby. It has to do something for your ego." And like any fashion business, if you lock into a demographic, you're left with nothing once that demographic dies out.