4 ms·
I believe they’re solving a real problem. For people that want a healthy meal but don’t want to spend $ on farm to table type restaurant. Although I do see quit
by SonicSoul 8y ago
I believe they’re solving a real problem. For people that want a healthy meal but don’t want to spend $ on farm to table type restaurant. Although I do see quite a few more healthy options sprouting up in NYC I can’t speak for more suburban areas. Point being is a lot people care about ingredients, food prep (i.e. those brussel sprouts are not that healthy if cooked in re-used vegetable oil).
The tricky part with this business model is making the food taste good is an art form and not easy to boil down to a simple 9 step formula. Also difficult is keeping all the ingredients fresh and portioned / ready to cook while keeping the price lower than it would be to go out and eat.
- WhompingWindows 8y agoYou don't save that much, especially after the cheap trial. If you know what you're doing, a run to the grocery store will actually be much cheaper. I think it's more for people who want a home-cooked meal but don't want to go shopping or find a recipe.
- acdha 8y agoWe were a great example: some family members gave us a Green Chef subscription while we were both home on parental leave and it was a great way to eat better while having very little free time / energy.
- SonicSoul 8y agoI don't believe savings is the primary goal. to me main benefits are: > control of food prep > control of ingredients > having ultra fresh cooked meal > less packaging waste ?
- acdha 8y agoI don't think the question is whether they're solving a problem but how profitable the market is: VC bubble thinking tends to chase high-margin businesses but this seems like something where anyone in it long-term will need to be comfortable with far more modest margins similar to what the restaurant industry has, especially since they can't make up a low-profit entree by selling high-profit alcohol and soda.
- ocfx 8y agoNobody is saying they aren't solving a real problem, they are saying that the market value of solving that problem was greatly exaggerated.