I think this is an often understated point when discussing meal services. In my experience with Blue Apron and Hello Fresh there were some good and interesting

I think this is an often understated point when discussing meal services. In my experience with Blue Apron and Hello Fresh there were some good and interesting meal choices (often ethnic dishes that I hadn't tried before), but probably 50% of the menu boiled down to simple dishes like "some variation of spaghetti with salad" or "chicken breast with a simple sauce and basic veggies." People who already know how to cook are going to realize how much they're overpaying for these simple dishes, and people who learn to cook thanks to the service will come to realize it unless they avoid the grocery store entirely. Ultimately the complex/exotic dishes just aren't offered enough to offset paying $10/ small portion for the more simple dishes.