This is probably one reason why Apple is able to belt out products that customers wants. They put a lot of thoughts to the concerns of real customers who come t

This is probably one reason why Apple is able to belt out products that customers wants. They put a lot of thoughts to the concerns of real customers who come to their store to report or have something fixed. They are relying on these data/information to make their next product, stand out far better than their last one. I think they are living by the mantra - "it ain't cheap but it's worth it."