Well... We start to have non-written mass communication media for the first time of our human history, so we have to develop antibodies for those "new media". W

Well... We start to have non-written mass communication media for the first time of our human history, so we have to develop antibodies for those "new media". We learn (at least in medium, in the past before actual neo-analphabetic era) to distinguish written propaganda from news, science from fiction. We have to learn in medium also for nice, barkers, audio/video contents. For me however podcasts are good things, a natural evolution of TV, a potentially free and "distributed/decentralized" youtube&c alternatives since they can be distributed by individual subjects with well-known and open standard RSS/Atom, users can listen in streaming but can also download for offline usage and personal archives. So well, I like them, and as any instruments I know they can be used for good, bag, etc.