"When you dive deeper into Ryan's story, for example, you discover that he grew up around farms and went to Cornell to study fruit and vegetable horticulture in

"When you dive deeper into Ryan's story, for example, you discover that he grew up around farms and went to Cornell to study fruit and vegetable horticulture in their world class ag school." That's great, he knew what he wanted to do, worked very hard to be prepared for it, and then when the time came he worked very hard at it. But I don't think most people know exactly what they want to do when they're deciding what major/school to apply for at 17-18 years old. So encouragement to leave the comfortable pay-the-bills type job is helpful for a lot of people.