This is something I'd love to see more analysis of actually. They and other brands (especially all the online mattress and furniture brands now) are heavy on p

This is something I'd love to see more analysis of actually. They and other brands (especially all the online mattress and furniture brands now) are heavy on podcast advertising. Podcasts are trying to charge fairly high CPMs these days (I've seen rate cards approaching $75). Analysis I've seen says that typically it's really just high LTV advertisers who can make the numbers work, which means high initial price point or a sticky subscription typically. So the question is, was Blue Apron's podcast advertising effective at driving revenue? Or was it just not effective enough for the growth needs of VC-backed expectations? I'd love to find some analysis of the duration of advertisers' flights on various podcasts to see if it shows any trends towards growth or decline in that channel.