Cynical analysis: This announcement of 'business paying for rides' is priming the customer to have their data sold to corporations. How else would it make sens

Cynical analysis: This announcement of 'business paying for rides' is priming the customer to have their data sold to corporations. How else would it make sense for someone like Walmart to offer the free ride? Walmart (for example) will want to know the personal profile of that customer, the routes they normally travel, where they shop, and how much they spend. That way they can target new customers who will potentially spend a lot of money on high-margin products. Alternatively, a customer who books a ride to Kmart might get a popup before the booking is confirmed - come to Walmart instead and the ride is free! Maybe the car auto-routes to drive past Walmart? Maybe it parks in a parking slot closer to their store? Lots of possibilities. Don't forget Google's original business - data collection and advertising.