Prior to the purchase of Macromedia, Adobe was actually a large proponent of SVG. See http://www.adobe.com/svg http://www.adobe.com/svg. Adobe tried to compet

Prior to the purchase of Macromedia, Adobe was actually a large proponent of SVG. See http://www.adobe.com/svg http://www.adobe.com/svg. Adobe tried to compete directly with Flash with products such as LiveMotion and the SVG exporter for Illustrator. After the Macromedia purchase, Adobe's SVG investments clearly dwindled. However, in light of new competition, SVG may once again prove its worth.