Small businesses receive a number of subsidies in the form of tax breaks and exemptions based on size. For example Section 179 allows small businesses to deduct

Small businesses receive a number of subsidies in the form of tax breaks and exemptions based on size. For example Section 179 allows small businesses to deduct capital expenses below a certain amount instead of depreciating them, and Obamacare exempts business with less than 50 employees from providing health care. Federal regulatory flexibility and paperwork reduction laws release small businesses from a lot of expensive compliance work that a big company like Amazon has to do. Any individual small business obviously doesn’t transact enough dollars to get the personal attention that Amazon does. But small businesses do come together to lobby for these things via chambers of commerce, trade associations, coalitions, regional development authorities, etc. And they tend to be pretty successful since small business is popular with both parties.