I think your first point (can't put it in your resume) is your strongest, and the most likely issue this publication will have. I'm not sure if it'll be enough

I think your first point (can't put it in your resume) is your strongest, and the most likely issue this publication will have. I'm not sure if it'll be enough of an issue to kill the journal though. The reason I don't think your second and third point are too big a deal is because they seem to be predicated on the assumption that the articles published in this journal will be wildly controversial. I don't think that's necessarily true. Presumably, the people running the journal will still decide what they want to publish and they won't be giving a free pass to every single submission. If someone decides to submit a study that is an unrigorous veiled attempt at justifying racism, I expect those reviewing the submissions will reject it. There are all kinds of things academics are likely afraid to publish with their names on it in the current sociopolitical climate out of fear of _potential_ blowback, without even getting into the things they won't publish due to _certain_ blowback. So in summation, I think it could potentially succeed if A) there are enough submissions even though people can't put it on their resumes, and B) the journal publishes enough not-so-controversial studies.