3 ms·
Not an investor but the name (brand recognition) alone is probably worth more than 234 million, no?
by hb3b 8y ago
Not an investor but the name (brand recognition) alone is probably worth more than 234 million, no?
- edoceo 8y agoNo
- sgwae 8y agoNot really, search google for apron, and only one of the results is blue. Most common aprons are white, and black, so those would have better brand recognition.
- kbsletten 8y agoThat's not what brand recognition means. Brand recognition is people knowing that a Coke is a soft drink and a Kleenex is a tissue. Blue Apron has been aggressively advertising and people probably know it's an ingredient delivery service.