Moviepass didn't mess up on the size and demand of their market. They messed up in assessing the moat they thought they had. When the movie theaters saw how suc

Moviepass didn't mess up on the size and demand of their market. They messed up in assessing the moat they thought they had. When the movie theaters saw how successful they were, it was too easy for them to raise the prices on moviepass and introduce their own product offering.