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I agree with most of what you’ve said. I would not consider a company with 2500 employees to be an early stage company. Blue Apron’s high churn rate was probab
by sjroot 8y ago
I agree with most of what you’ve said. I would not consider a company with 2500 employees to be an early stage company.
Blue Apron’s high churn rate was probably tied to their offering of free deliveries. That’s how I found out about it and received my first delivery. I did not continue as a subscriber after that, though.
- hn_throwaway_99 8y agoI didn't use Blue Apron but I did use their direct competitor, Hello Fresh, for a while. As a software engineer I was actually extremely impressed with their app and the service overall, but at the end of the day I found out that I really don't like to cook all that much. These services occupy an incredible difficult niche: people who love to cook will just find it cheaper to buy the ingredients themselves, while lots of others folks like me are more in love with the idea of cooking, but the price ends up being about the same as fresh, healthy, pop-it-in-the-microwave options like Snap Kitchen.
- Double_a_92 8y agoSo wealthier, single people with some anxiety that stops them from going to a supermarket? :D
- hn_throwaway_99 8y agoFor that there is Uber Eats.