3 ms·
No, there is not an implicit click. There’s an implicit impression. The online ad business has long counted and valued clicks and impressions separately.
by closeparen 8y ago
No, there is not an implicit click. There’s an implicit impression. The online ad business has long counted and valued clicks and impressions separately.
- rdtsc 8y agoAh you're right. A click would indicate user is interested while an impression is that they just saw it.
- libertine 8y agoJust to add that a click can be a mistake as well, or can even not be a human click... one has to be very critical when checking this data. You can generate interest and just trigger an impression (depending on the creative).