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How does that work though? There's a giant billboard by me that has a daddy slime monster and a son slime monster and it says something along the lines of "Take
by lozaning 8y ago
How does that work though? There's a giant billboard by me that has a daddy slime monster and a son slime monster and it says something along the lines of "Take time to be a dad today".
How does a marketing company go about measuring the impact that billboard has on how many dads spent more time being dads?
- soared 8y agoYou have a location in Denver and one in Boulder. Buy a billboard outside of each town, but outside of Denver put up a PSA and outside of Boulder put a real ad. Look at revenue growth between stores 1 year later and you can see the impact of a billboard. Oversimplified of course, and this doesn't work with 2 locations, but with 200 you can start to make more solid conclusions. (I use PSAs to test digital marketing so I'm sure its different, but you pretty much just use PSAs as a control group)