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No problem. Thanks for expanding. I didn't mean to imply that changing the match type will magically increase quality score. To me breaking them out as exact
by glasner 16y ago
No problem. Thanks for expanding.
I didn't mean to imply that changing the match type will magically increase quality score. To me breaking them out as exact matches is about making the targeting better, both for the text ad and the landing page, which sets you up for a better quality score.
- linktylr 16y agoAgreed. Broad match ads necessarily include less targeted ad copy which will ding clickthrough rates. I'm fond of the "keyword trap" approach as described here http://www.clickequations.com/blog/2008/12/the-match-type-series-june-2008/ http://www.clickequations.com/blog/2008/12/the-match-type-se..., but the same thing can be accomplished in one ad group with multiple match types if bid correctly. Is this helpful matthewcford?