Here's the thing: It's not better zoomed in. Insanely huge lettering isn't any better just because it's suddenly 85 characters wide on your screen, or whatever

Here's the thing: It's not better zoomed in. Insanely huge lettering isn't any better just because it's suddenly 85 characters wide on your screen, or whatever the goal these days is. At a certain point you have to recognize that even little CSS (max-width, font-size) can actually be a good thing, and when a site lacks this it doesn't make it somehow inherently better, it just makes it harder to read and I am nearly as inclined to simply hit the back button as I am on Medium articles. It's two ends to a horseshoe. The best place to be is somewhere closer to the middle.