I think it goes for any topic. I’ll use food as an example. I’ve been on a lot of food blogs, I end there from DuckDuckGo or google, mostly google. I only reme

I think it goes for any topic. I’ll use food as an example. I’ve been on a lot of food blogs, I end there from DuckDuckGo or google, mostly google. I only remember a handful of them, one in particular that is now a regular bookmark of mine (it’s https://www.valdemarsro.dk https://www.valdemarsro.dk and in Danish so likely uninteresting to most), and the one thing that the ones I remember have in common is that they are their own things. I don’t think there is anything beneficial to being a medium blog for this exact reason. I may read your article, I may even really like it, but it takes more than one article to get me to stick around, and because every medium article looks the same I can easily end up reading more than one without noticing it. Having a unique domain helps as much as having a unique look.