To reply to both: I simply reviewed their campaigns and adjusted settings to get them infront of their target audience. Due to the generic nature of some of th

To reply to both: I simply reviewed their campaigns and adjusted settings to get them infront of their target audience. Due to the generic nature of some of their keywords, the display network wasn't working for them, none of their users would find them on a mobile, and the timing of their visitors is very 9-5 to name a few of the changes I made. These specific changes were simple, common sense Adwords settings that many users gloss over or do not address. My biggest effect on the company was when I dove into their keywords, setup conversion tracking and adjusting the site for lead conversion. I doubled leads, halved conversion costs, etc. I've since gone through their campaigns granularly and doubled their leads.